Eyesee offers market research technology and services for measuring the effectiveness of marketing campaigns and the impact of new product launches. Their high-tech tools help to provide more accurate insights in both the explicit and implicit reactions and emotions of respondents in research projects. By aggregating accessible behavioral insights solutions, the company became a one-stop shop technology and services provider. Technologies used for market research include eye tracking, virtual shopping and emotion detection through facial coding, often combined with conventional online surveys and response-time monitoring. This online (web-enabled) approach to market research allows for remote panels to participate, significantly improving the efficiencies in and effectiveness of market research by reducing costs and increasing accuracy.