NGData is a Belgium-based company offering customer intelligence management software and services to track customer profiles and behaviour in real time and to enable more targeted client interactions.
The company has developed a proprietary Next Generation ‘Customer Data Platform’ to bring existing Big Data technologies and machine intelligence together and thus to allow big consumer oriented organisations to capitalise in real time on the massive amounts of data they generate and store in their systems across different silos of data and thus to enable them to easily and instantly (in real-time) extract enriched data and business intelligence from all those different systems.
Their platform combines data storage, indexing and search with online, real-time usage tracking, audience analytics and content recommendations. It tracks all usage of data and builds user profiles, giving their customers better analytical insights and recommendations based on all the available data in their systems (cf. 360° customer view).