Willow is a Belgian company that provides an online platform that allows freelancers and SMBs to manage their presence on social media from one central place in an efficient and semi-automated way. The company targets expertise- driven freelancers and entrepreneurs that are active as or within the professional service providers (PSP) vertical. Willow’s services allow SMBs such as consultants, lawyers and accountants to build a credible online appearance for their customers and automate social media publishing with the goal to generate new business leads and attract new employees.