Payflip develops a SaaS platform that allows employees to optimize and personalize their own salary package without increasing the employer costs. The company offers an independent flex reward tool tailored towards SMBs. The tool provides users (i.e. HR admins and employees) with a digital solution to easily launch and manage a ‘cafetariaplan’ without the necessary HR hassle, for example through legal workflow automation, end-to-end benefits integrations and excellent tool support. The company established important commercial partnerships with leading HR providers and social secretaries, including a.o. Liantis and Acerta.