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  • Business analytics won’t spark joy without the right data

    Businesses have a lot to learn from Marie Kondo. The Queen of Decluttering has carved out a lucrative career as an “organising consultant” whose Golden Rule is to keep only the items that “spark joy”. This is great advice for those who have allowed a lifetime’s acquisitions to clutter up their homes, but it’s equally... Read more » […]

  • #FeatureFRIYAY November: Angular component for Cumul.io dashboards and more!

    We’ve got some exciting new updates. Need a little break from all those Black Friday deals today? Then read on to discover what’s new in Cumul.io this month! Cumul.io is High Performer on G2 G2 recently published their fall reports on the best embedded business intelligence software. We’re proud to announce Cumul.io is awarded in […] The post #FeatureFRIYAY November: Angular component for Cumul.io dashboards and more! appeared first on Cumul.io Blog. […]

  • Our Take On Slush 2019: 4 Finnish Gems We Met

    It’s a wrap! Last week, Cumul.io headed off to the Nordics to attend the largest startup conference in Europe: Slush in Helsinki. As the conference is gigantic, we met so many people & learned so many interesting things that it’s nearly impossible to share all of it in a single blog post. But of course, […] The post Our Take On Slush 2019: 4 Finnish Gems We Met appeared first on Cumul.io Blog. […]

  • Are we bored of Black Friday? The rise of relevancy among the price wars

    Success on Black Friday rests on one key piece of wisdom: know your customer. Previously, the most attention-grabbing part about Black Friday promotions was time-limited amazing bargains. However, now there are signs that some consumers are getting bored of the price wars. This is leading to a mounting number of returns which are hurting, rather... Read more » […]

  • How Cospecto tackles client-facing reporting with Cumul.io

    Brand consistency & color consistency across all printed labels & packaging are among the biggest marketing challenges for brand owners. We had a chat with Mark Verbist, Co-founder & Business Development Director of Cospecto. He explains how they make smart use of data to improve the printing process, and communication between brands & suppliers. The […] The post How Cospecto tackles client-facing reporting with Cumul.io appeared first on Cumul.io Blog. […]

  • #FeatureFRIYAY October: a new connector, integration updates and more!

    With many people out of office for All Saints Day this Friday, we decided to celebrate our #FeatureFRIYAY one day earlier, on the spookiest day of the year: Halloween! 👻🎃 No cobwebs on the Cumul.io platform though! We’ve been working hard on some new updates. Check out what’s new on the platform in this month’s […] The post #FeatureFRIYAY October: a new connector, integration updates and more! appeared first on Cumul.io Blog. […]

  • Analytics For Startups: 6 Steps To A Successful Strategy

    For startups, it’s common sense to rely on data & analytics to make decisions. Probably, you’re already tracking a number of metrics like your ARR, or some usage statistics. As there are countless guides on which metrics to track as a startup, we wanted to approach this article from a different angle. That is, you […] The post Analytics For Startups: 6 Steps To A Successful Strategy appeared first on Cumul.io Blog. […]

  • Stijn Christiaens of Collibra steps into Cumul.io’s Board of Directors

    Leuven, Belgium, 1 October 2019 – Stijn Christiaens, Co-founder and CTO of Collibra, confirmed he will take up the role of Director in the board of embedded analytics platform Cumul.io. Cumul.io, the rapidly growing company providing embedded analytics solutions for SaaS applications, today announced the reinforcement of their Board of Directors. After being previously backed […] The post Stijn Christiaens of Collibra steps into Cumul.io’s Board of Directors appeared first on Cumul.io Blog. […]

  • #FeatureFRIYAY September: we’ve made your dashboards & integration lightning-fast!

    September is running to an end. With a productive month and an awesome customer event behind us, it’s time to bring you up to speed again on what’s new in the platform. Let’s break the news! Millions of data rows? We made your dashboards lightning-fast! Are you dealing with millions of data rows? Then you […] The post #FeatureFRIYAY September: we’ve made your dashboards & integration lightning-fast! appeared first on Cumul.io Blog. […]

  • This was Data Talks 2019!

    On Tuesday, our yearly Data Talks event took place, and we’re looking back with nothing but gratitude. During this event, we aimed to connect Cumul.io customers & data enthusiasts and inspire them to do great things with their data. After a successful first edition, again we were happy to welcome over 80 familiar faces at […] The post This was Data Talks 2019! appeared first on Cumul.io Blog. […]

  • 5 Strategies to Improve the Effectiveness of Your Dashboards

    A secure business dashboard integration is one of the most visible component of any self-service analytics suite. In many apps or portals, this is one of the first landing pages your target audience views when accessing the portal. Remember when they say, the first impression always lasts? Well, for a lot of users, an unplanned […] The post 5 Strategies to Improve the Effectiveness of Your Dashboards appeared first on Cumul.io Blog. […]

  • 5 Great Speakers You Can’t Miss At Data Talks 2019

    We’re super-excited about our second edition of Data Talks! For those who don’t know the concept yet: Data Talks is a yearly Cumul.io event where we gather Cumul.io users and data enthusiasts to meet and learn. It’s a full afternoon that combines learning & networking. We invite some top-notch speakers to share their use cases, […] The post 5 Great Speakers You Can’t Miss At Data Talks 2019 appeared first on Cumul.io Blog. […]

  • Interactive Marketing and the Customer Experience

    Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved, marketers still use campaigns as the impetus for customer communications. Campaign-based marketing takes a lot of time, effort and money, but doesn’t give you the results deserved for all the work you put... Read more » […]

  • Taking Customer Experience Management to the Next Level

    Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich, engaging and highly personalized customer experiences. Creating such experiences requires that enterprises are armed with a breadth and depth of customer data. Data analysis software helps enterprises derive valuable insights from data, but often this data... Read more » […]

  • Contextual Relevance and the Customer Experience

    When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to apply it to everyday context (such as, where someone is or what their previous actions were in the last hour), is a theoretical exercise that will only allow you to better... Read more » […]

  • The Omni-Channel Customer Experience: Be Where Your Customers Are

    Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers want better value out of the brands they choose to do business with. And, in today’s multi-faceted, digital world, the way customers communicate is all-encompassing – email, voice, text, TV, social media, website. There are countless ways... Read more » […]

  • 6 Fresh Marketing Ideas for Banks and Financial Institutions

    Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That said, marketing can also be overwhelming; there’s simply so much to understand and seemingly even more to do. Today, great marketing for banks and financial institutions goes far beyond even... Read more » […]

  • Customer Experience is Defined by Relevancy

    We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As customers, we know how we want to be treated from a service perspective, and as marketers, we want to market effectively so that our customers continue to come back, do... Read more » […]

  • For the Marketer, By the Marketer

    To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and that’s what the martech stack is really missing today. On top of that, the ability to do so in real-time is paramount. So, why not just go to IT? As a marketer, you’re collecting... Read more » […]

  • Banks and Real-Time Personalization

    As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s distribution or referral program. After all, it’s the customer that ends up referring content on social platforms and word of mouth. It’s critical, therefore, to build a personal relationship with... Read more » […]