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  • What’s the state of reporting & dashboards in marketing automation tools?

    How are marketing automation platforms currently offering reporting to their customers? What can still be improved? To get a better view on this, we analyzed the 20 top-rated marketing automation tools on Capterra, looking for trends in their use of dashboards. Here's what we found! The post What’s the state of reporting & dashboards in marketing automation tools? appeared first on Cumul.io Blog. […]

  • Interactive Marketing and the Customer Experience

    Marketers have relied on the traditional tactics of campaign-based marketing for years. Even as technology and changes in the practice have evolved, marketers still use campaigns as the impetus for customer communications. Campaign-based marketing takes a lot of time, effort and money, but doesn’t give you the results deserved for all the work you put... Read more » […]

  • #FeatureFRIYAY February: fonts, a new chart and an improved date filter

    February is running to an end. With Valentine’s day just behind us, our developers surely gave some new love to the platform! So we’re back again on #FeatureFRIYAY with some new functionalities recently added to Cumul.io. Curious to learn what’s new? Let’s jump right in! Posh up your dashboards with fonts! Showing off your data in a […] The post #FeatureFRIYAY February: fonts, a new chart and an improved date filter appeared first on Cumul.io Blog. […]

  • Taking Customer Experience Management to the Next Level

    Brand loyalty is the key to success for data-driven, customer-centric enterprises. However, facilitating and nurturing brand loyalty requires rich, engaging and highly personalized customer experiences. Creating such experiences requires that enterprises are armed with a breadth and depth of customer data. Data analysis software helps enterprises derive valuable insights from data, but often this data... Read more » […]

  • Divitel welcomes Denkhan Şamilgil and Reuven Elmalen

    We’re pleased to announce and welcome Denkhan Şamilgil as Product Manager for data-driven products and services, and Reuven Elmalem as Director of Service Strategy and Business Development EMEA. In his role, Denkhan will lead the productization efforts on various Divitel offerings while introducing product management practices and establishing product line management functions within the company. … Continued The post Divitel welcomes Denkhan Şamilgil and Reuven Elmalen appeared first on Divitel. […]

  • Contextual Relevance and the Customer Experience

    When it comes to generating value out of data, contextual relevance is of the upmost importance. Understanding human behavior, but not being able to apply it to everyday context (such as, where someone is or what their previous actions were in the last hour), is a theoretical exercise that will only allow you to better... Read more » […]

  • Divitel and Broadpeak CDN data insights to improve video operations

    An important part of our mission is to offer video services the data insights they need to improve their performance and offer an excellent viewer experience. An important data source is CDN. By mixing Broadpeak CDN data and KPI’s to the other components of the video streaming ecosystem, Divitel is able to offer advanced end-to- … Continued The post Divitel and Broadpeak CDN data insights to improve video operations appeared first on Divitel. […]

  • How Beeple helps users report easily on their HR data

    Reporting & analytics is more & more becoming a priority within HR. How are HR tech players reacting to this? Learn how Beeple partners with Cumul.io to offer personalized dashboards to their users. The post How Beeple helps users report easily on their HR data appeared first on Cumul.io Blog. […]

  • The Omni-Channel Customer Experience: Be Where Your Customers Are

    Customer expectations have never been higher. We are living in an omni-channeled, constantly-connected and instantly-gratified world where customers want better value out of the brands they choose to do business with. And, in today’s multi-faceted, digital world, the way customers communicate is all-encompassing – email, voice, text, TV, social media, website. There are countless ways... Read more » […]

  • 6 Fresh Marketing Ideas for Banks and Financial Institutions

    Marketing offers a powerful and effective way to tell your story, connect with customers, and provide solutions to answer concerns and fuel their goals. That said, marketing can also be overwhelming; there’s simply so much to understand and seemingly even more to do. Today, great marketing for banks and financial institutions goes far beyond even... Read more » […]

  • Customer Experience is Defined by Relevancy

    We all wear different hats depending on the context. In the world of business, we certainly wear the hats of both customers and marketers. As customers, we know how we want to be treated from a service perspective, and as marketers, we want to market effectively so that our customers continue to come back, do... Read more » […]

  • How integrated dashboards improve the customer-agency relationship at Field & Concept

    Although more & more marketing is happening online, field marketing is still a big thing. Think of those booths in supermarkets that promote a new drink, a new taste of chips,… Or promo teams handing out samples & merchandise for their brand. We paid a visit to Field & Concept, an agency specialized in field marketing […] The post How integrated dashboards improve the customer-agency relationship at Field & Concept appeared first on Cumul.io Blog. […]

  • For the Marketer, By the Marketer

    To deliver contextually relevant customer experiences, you must be able to capture and synthesize customer data on the individual customer-level, and that’s what the martech stack is really missing today. On top of that, the ability to do so in real-time is paramount. So, why not just go to IT? As a marketer, you’re collecting... Read more » […]

  • Banks and Real-Time Personalization

    As customers consume content via the various channels of today’s digital world, something critical is happening—that customer is becoming a significant factor in a company’s distribution or referral program. After all, it’s the customer that ends up referring content on social platforms and word of mouth. It’s critical, therefore, to build a personal relationship with... Read more » […]

  • An NGDATA Publication: Banking on a Customer-Centric Approach to Data for Powerful Results

    Marketers can no longer treat or view customers in aggregate, demographic categories. Making broad offers through fixed channels – once a perfectly acceptable course of action that, if done well, could help organizations keep their customers – now falls far short of what is needed to be an industry leader. You need to see customers... Read more » […]

  • How to choose an in-home WiFi solution

    If you are a service provider looking for a way to differentiate yourself from your competition, high quality in-home WiFi connectivity is a good way to go. When venturing into this market opportunity, what are the criteria upon which you should choose a solution? Here are the must have features and functionalities that service providers … Continued The post How to choose an in-home WiFi solution appeared first on Divitel. […]

  • #FeatureFRIYAY January: currencies, object filters and a new sunburst chart

    One of our new year's resolutions was to develop more kick-ass features, to help you work faster, smarter, and easier in Cumul.io. Let's see how we kept up with our resolutions this month. Keep on reading, and find out what's new in Cumul.io! The post #FeatureFRIYAY January: currencies, object filters and a new sunburst chart appeared first on Cumul.io Blog. […]

  • NGDATA Appoints Doug Gross as CEO to Support Future Growth

    Today, we announced the appointment of Doug Gross as Chief Executive Officer. Doug brings more than 30 years’ international experience. He was previously Executive Director of Corporate Banking Solutions at financial services technology specialists FIS Global. Prior to this Doug was CEO of payments technology firm Clear2Pay America, which was bought by FIS Global in... Read more » […]

  • The changing accountancy landscape - moving with trends

    To build the right strategy for your service transformation, it’s important to understand the current accounting environment, and how the landscape has changed over the past decade. […]

  • Vandelanotte will build their centralised data hub on Silverfin, further fuelling their growth

    We are delighted to announce our strategic partnership with Vandelanotte Accountants. Providing forward thinking accountants with the latest technology and creating a centralised data hub has always been our goal; this new supportive partnership will help us further reach our potential.&nbs […]